Midwifery for the People

Smart Money Moves for Birth Workers: Balancing Growth and Sustainability

January 8, 2025

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We're Maryn + Margo

We are mamas and birth workers who decided to do birth differently– and bring others along with us. We are kind, fun to work with, and great at (lovingly) calling people on their bullshit. With 12 children and 20 years of midwifery between us, we’ve learned a thing or two along the way, and Indie Birth is our space to share it all with you.

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In this episode, I coach Trisha, a birth worker navigating how to best use a recent financial windfall. We dive into balancing big decisions—like investing in a marketing program—against other priorities like organic strategies, childcare, self-care, and creating business momentum.

We explore actionable tips tailored for doulas and birth workers, including leveraging local Facebook groups, improving online presence with a Google business listing, and refreshing a website to attract the right clients. I also share insights into balancing family demands with business growth and making thoughtful financial choices that align with long-term goals.

Whether you’re in birth work or another small business, this episode is packed with practical advice to help you grow sustainably while staying true to your values. If you’re considering a big investment or just need ideas for smarter marketing, tune in for inspiration and support!

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Meet the duo behind Indie Birth

We are mamas and midwives who decided to do birth differently– and bring others along with us. We are radical, fun to work with, and great at (lovingly) calling people on their bullshit to help move us all towards a new more beautiful world. With 12 children and over two decades of midwifery between us, we’ve learned a thing or two along the way, and Indie Birth is our space to share it all with you.

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